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By [Allison](https://www.crunchbase.com/organization/mission-newenergy) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) greatest industry program in Las Vegas high-end jets are tempting purchasers with their streamlined shapes, plush cabins - and increasingly, their usage of alternative fuels.
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Fuel manufacturers and [jetmakers](https://www.businessnews.com.au/Company/Mission-NewEnergy) are keen to showcase novel kinds of air travel fuel considered less harmful to the environment, from used cooking oil to the clearly less glamorous [meat waste](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html).
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Business jet operators, like airline companies, have actually bowed to environmental pressure on aviation and [committed](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) to halving carbon emissions by 2050 compared to 2005.
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Their hope is that embracing sustainable fuel to [suppress emissions](https://www.zoominfo.com/c/mission-newenergy/346542889) could make [service jets](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) more attractive to environmentally conscious purchasers - particularly corporations dealing with questions over sustainability from investors or green project groups.
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The schedule of less polluting personal jets might likewise spare the abundant and famous the unfavorable promotion experienced by Britain's Prince Harry and his partner Meghan over a recent personal jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most recent [waste-based fuels](https://www.businessnews.com.au/Company/Mission-NewEnergy) consist of "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, [primary business](https://forest500.org/rankings/companies/mission-newenergy-limited) officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 aircraft on [display](https://www.bloomberg.com/profile/company/MNELF:US) are [anticipated](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) to be powered by 150,000 gallons of other eco-friendly fuel [mixes anticipated](https://www.zoominfo.com/c/mission-newenergy/346542889) to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall annual carbon emissions worldwide, however can emit, usually, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has actually protected his occasional use of private jets to ensure his household's security, and has actually stated that on the uncommon events he does not fly commercially he offsets his emissions.
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But planemakers say occurrences such as the furore over his schedule have included fresh [difficulties](https://www.zoominfo.com/c/mission-newenergy/346542889) for a market currently making every effort to [validate](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) its contribution to cutting business costs.
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"Incidents of flight shaming involving using private jets are regrettable when you think about that our market has actually provided fuel performance enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel use will assist the market make inroads with corporations and rich buyers. According to market information, [billionaires](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) only have a 19% company jet ownership rate.
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But even an image makeover - with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for [visiting aircrafts](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) - is unlikely to satisfy all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some [experts](https://www.bloomberg.com/profile/company/MNELF:US) remain skeptical that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public perceptions about .
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"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make company jets look eco-friendly," said aviation analyst Richard Aboulafia.
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Demand from company jet operators for sustainable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) at its California plant, might [expand production](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) approximately 150 million gallons by 2022.
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Corporate charter business and consultants are also seeing more interest from customers who want to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a business jet usage study his business recently finished for a Fortune 500 company.
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"At the end of the day, I think that price, expense per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I think people are ending up being more mindful of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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